Utilize a Creative Suite for SEO Marketing Via Video Content

One of the fastest-growing formats of content is video and one advantage that it has over imagery in competitive online spaces is the fact that it can be leveraged for SEO. Businesses not using an array of video types to boost their engagement and brand awareness are quickly falling behind in consumer sentiment, but they are also missing out on a new avenue of optimization that could boost their standing.

How do search engines use videos to determine ranking?

Just as businesses have to stay ahead of the trends and times, so too do search engines, to ensure they bring the best services to audiences around the globe. The top function of algorithms is to scrape specific data and determine the relevance of a website by its markers. While this has always had a focus on text, the growing use of videos has led to an increase in indexing capabilities to better target and define overall value. An example of how a search engine will use videos is via the implementation of subtitles and metadata, which can provide additional keywording, as well as quantify watch times for YouTube videos and similar.

How to make impactful videos that leverage SEO in 2024

The best way to ensure that your videos pack a punch for audiences and search engines alike is to improve the quality of your content. There is no other avenue to take than providing engaging videos that convert, so you’ll not only want to maximize your potential but also streamline editing with creativity in mind. The CapCut creative suite is the go-to choice for many, as it’s free to use, has a highly intuitive interface, and leverages AI. You will find:

• Crop, trim, and resize tools that are simple to understand
• Auto caption capabilities that are driven by machine learning for error-free results
• Music and sound effects that are royalty-free, won’t come with permissions to use, or copyright concerns
• Editable video templates for a myriad of online platforms that can assist with branded content creation and help novices with no prior graphic design experience
• Multi-track editing will be pivotal to SEO efforts but can be difficult without the simplistic approach that CapCut provides
• Background removal negates the potential for video content to fall foul of product placement issues and can be important to avoid issues like delisting or even demonetization

Top tips for getting seen online and ranking with video SEO

While you may think it will be difficult to incorporate SEO into video content, the fantastic news is that it’s simple to do just that. The first tip is to maximize keywording, so make sure to keep things consistent for your video title, description, and metadata no matter where you share it. Search engines will also look at your performance metrics and even how long viewers stay watching your videos, so being innovative and creative with an editing suite or even a video editor for YouTube will work in your favor.