Why DIY SEO and PPC Isn’t Enough in Today’s Market

Why DIY SEO and PPC Isn't Enough in Today's Market

In an age where information is at our fingertips and online tools are readily available, it’s tempting for businesses to take a DIY approach to their digital marketing efforts. However, while the DIY mindset might work for certain tasks, such as website design or social media management regarding SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) advertising, it’s a different story. Let’s explore why DIY SEO and PPC strategies often fall short in today’s market and why partnering with professionals is essential for success.

The Complexity of SEO and PPC

Let’s face it—SEO and PPC are complex beasts. SEO involves a myriad of tasks, from technical optimisation and keyword research to content creation and link building. Each aspect requires careful attention to detail and a deep understanding of search engine algorithms. Similarly, PPC advertising is not just about bidding on keywords and writing catchy ad copy. It involves meticulous campaign planning, continuous monitoring, and optimisation to maximise ROI. Trying to navigate these complexities without professional expertise can lead to subpar results and missed opportunities. Check out ClickSlice if you want to learn more about SEO and PPC services. As one of the top agencies in London, you know that you can trust their expertise and book a discovery call today.

The Importance of Strategy and Expertise

One of the biggest pitfalls of DIY SEO and PPC efforts is the lack of strategic planning and expertise. Crafting an effective SEO or PPC strategy requires more than just basic knowledge—it requires a deep understanding of your target audience, market trends, and competitor landscape. SEO and PPC professionals bring years of experience and expertise to the table, enabling them to develop tailored strategies that align with your business goals and drive tangible results. Without this strategic guidance, DIY efforts often result in wasted time, money, and resources.

Keeping Pace with Industry Trends

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. Search engine algorithms are constantly changing, and advertising platforms are continuously rolling out new features and updates. SEO and PPC agencies are dedicated to keeping pace with these industry trends, constantly monitoring changes and adjusting strategies accordingly. Attempting to keep up with these changes on your own can be overwhelming and time-consuming. By partnering with professionals, you can rest assured that your SEO and PPC campaigns are always up-to-date and optimised for success.

Are Discovery Calls a Waste of Time?

Hiring the right SEO agency takes time. Sure, outsourcing saves you from hiring individual employees, and it can even save you money in the long run. But, you still have to dedicate a lot of time to finding the best team for your business goals. It’s not a process that should be rushed.

Let’s answer the question. No discovery calls aren’t a waste of time. In fact, they’re incredibly insightful, and they can solidify your choice or hire or point you in a new direction. Yes, an SEO agency can appear first on Google and sell you a great story on their website. But, you still don’t know if they can handle your business. Let’s take a closer look at why discovery calls are a crucial element before hiring.

Share Your Goals

Every business has different goals they look to achieve with SEO. Perhaps you have many new competitors in your niche or your sales numbers keep dropping without a reason. SEO can help in both of these situations. But, the approach can vary.

With a discovery call, this is your chance to share your goals with the agency. It’s about letting them know what you want to achieve, and they can advise on whether their team is right for the job. What’s more, their response to your goals can reassure you or you know it’s time to move on and hire another agency.

Ask Questions

If this is your first time hiring an SEO agency, you’re likely to have a lot of questions. You’ll want to know when you can start to see results and what tactics that team will use to improve your ranking. If you’re only looking at their website, it can be difficult to get all of the answers you need. So, this is when a discovery call comes in.

With the discovery call, you can prepare for the experience. This means listing all your questions and having the time to get the answers.

Get a Quote

Don’t forget that a discovery call is the best way to get a quote for the SEO agency’s services. While they might have estimates on their website, everything changes when they understand what you’re trying to achieve and the depth of services you seek. You don’t want to be in a position where you’re hit with a huge bill unexpectedly.

Thus, ask for a quote during this time. This allows you to get the important numbers and work out whether this service is feasible for your business. Don’t forget that you can negotiate when it comes to the contract. Most agencies will be willing to work with your budget, and if you barter with them, you might get discounts or additional perks.


While the DIY approach may seem appealing, it’s often not enough to succeed in today’s competitive digital landscape. SEO and PPC are complex, ever-changing disciplines that require strategic planning, expertise, and continuous optimisation. By partnering with SEO and PPC agencies, businesses can avoid common pitfalls, maximise their marketing efforts, and achieve tangible results.